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One Piece x Lacoste, a dream collaboration realized! Limited items will be released in Japan first

The collaboration between the popular manga and anime "ONE PIECE" and the long-established French fashion brand "LACOSTE" has been realized and is generating a lot of buzz. It has been decided that the limited items born from this unique combination will be released in Japan first.


## Collaboration Overview


- Release Date: Friday, August 2, 2024


- Sales Locations: Lacoste Direct Stores, Official Online Store, Some Department Stores


- Target: Men's, Women's, Kids


## Featured Items


1. Polo Shirt


- Lacoste's iconic polo shirt with a design featuring One Piece characters


- Different color variations for each Straw Hat Pirates member


2. T-Shirt


- Casual design with popular characters such as Luffy and Chopper printed on it


- Available in sizes that can be enjoyed by adults and children alike


3. Cap


- Innovative design combining Lacoste's crocodile logo and One Piece logo


4. Bag


- Items that are easy to use every day, such as tote bags and backpacks


- Stylish design that subtly incorporates character motifs


## Special Features


Some items have special features that utilize AR (Augmented Reality) technology. When you hold up your smartphone, the characters start to move, creating a playful effect.


## Comments from the brand representative


Lacoste's creative director, Louise Trotter, commented, "One Piece's adventurous spirit and Lacoste's sporty spirit are beautifully combined." She expressed her hopes of providing fans of both brands with a new experience.


## Fans' reactions


Immediately after the announcement, there has been a huge response on social media. There have been many positive comments, such as "It's an unexpected combination, but it's wonderful" and "The collaboration between a high-end brand and anime is innovative." In particular, there has been a lot of interest from adult fans who don't usually have the opportunity to wear anime goods.


## Future developments


After the advance sale in Japan, it will be released in countries around the world one after another. In addition, depending on the success of this collaboration, it is possible that it will become a series in the future.


This collaboration is attracting attention as a new attempt to combine pop culture and high fashion. It is likely to be a collection that not only One Piece fans but also fashion lovers will not want to miss.



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